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November 2016

March 10, 2016

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November 2016

Why you need a video

A video on your website or landing page web, is the ideal medium to activate a range of emotions in potential clients. A video on your website or landing page, will really grab the viewer’s attention.  When you can tap into your potential client’s emotions you’re well on the way to converting the potential client visitor to your website into a client.

Accountants that uses the information from their Business profile in a video on a landing page or website will provide better return of their marketing investment and mission to get more clients.

Here is way.

Landing pages with video have up to 800% more visitor conversions
A one-minute video will deliver 98% better return of investment than other types of marketing
Video watchers are 64% more likely to buy the product or service

In 2017, video will make up 69% of all consumer Internet traffic

57% of consumers are more likely to purchase services after watching a video

80% of Internet users remember the video ads they watch online

Videos increase potential clients understanding of a service by 74%

50% of business owners and managers watch business related videos on YouTube once a week.

9% of marketing professionals cite video as the best ROI

Consider this:

The cost to get ranked on search engines to get found on the internet today is challenging and costly. For Accountants looking for more clients, trying to competing on the internet with small and large firms to get found by potential clients can only be accomplished by large firms with deep pockets.

The internet is crowded and is making it harder to get found, yet if you are in business today, you need to be on the internet with a website and a landing page with video.

Happening today in marketing is a significant migration of searches by potential clients looking for services, from web to video.

Google video search is growing rapidly for services. YouTube is the second biggest search engine and searches are growing to find products and services. So businesses looking to get more client fast at low cost needs to tap into the visual media and let YouTube, Yahoo and Bing bring more clients to find you.

 

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